Nike She Runs The Night. 3 May 2012

Posted by on Apr 3, 2012 in Campaign, Innovation, Social Media | 2 Comments

AMC Creative // Nike She Runs The NightOn Thursday, 3 May 2012, Nike Australia made history, hosting the country’s first ever female night race.

More than 3,200 women descended on Centennial Park in Sydney for the 13km race. The inaugural event forms part of the Nike Women’s Race Series taking place in 15 cities around the world and involving more than 50,000 women.

Runners enjoyed a pre-race Nike Training Club warm up, all done to live music. The motivational elements throughout the course were inspired by the words from each participant for “why they run the night”. Their answers were projected throughout the park and accompanied by live DJ stations and fireworks.

Post-event, runners celebrated at an after party complete with live music, massages, giveaways, refreshments, Nike Free Run+ 3 trials, Nike+ demos and a photo booth to share their success via Facebook. Participates posted their best shots to Instagram and Tweeted throughout the night, helping #NikeSheRunsAU become the highest trending hashtag in the country.

Check out the She Runs The Night Facebook Page for more info, photos and video.

Here’s a video which was created as part of the campaign to promote the race. The campaign also included outdoor advertising and integrated social media.

 

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2 Comments

  1. Sharyn Berenson
    April 13, 2012

    Great idea and has achieved at least one success. I signed up and will be taking part!

    • AMC
      April 13, 2012

      That’s great Sharyn… are you running in Nike shoes and gear?