AMC Launches New Nike Sydney Website

AMC Launches New Nike Sydney Website

Posted by on Apr 18, 2012 in AMC News, Digital | No Comments
AMC is proud to launch the new Nike Sydney website. Built as stage 1 of an integrated digital and social media strategy created by AMC, the website has been developed to drive retail sales in Nike’s 4 Sydney based stores. [read more]

Nike She Runs The Night. 3 May 2012

Nike She Runs The Night. 3 May 2012

Posted by on Apr 3, 2012 in Campaign, Innovation, Social Media | 2 Comments
More than 3,200 women descended on Centennial Park, Sydney for the 13km race. The event forms part of the Nike Women’s Race Series, taking place in 15 cities around the world and involving more than 50,000 women. [read more]

All Eyes On Pinterest – A User Experience

All Eyes On Pinterest – A User Experience

Posted by on Mar 31, 2012 in Branding, Social Media | No Comments
Pinterest doesn’t just look different than other social networks, it’s looked at in a different way, too. The results of a study confirm that users are viewing and interacting with content completely differently. It may even influence the design of your own website. [read more]

Brands and ‘Anti’ Social Media Campaigns

Brands and ‘Anti’ Social Media Campaigns

Posted by on Mar 7, 2012 in Campaign, Social Media | No Comments
Many firms see social media as a ‘golden pill’ for their marketing ails. Westpac, Qantas and now Woolworths have all recently been given an online slap in the face, that makes that makes that same pill very hard to swallow. [read more]

A Marketer’s Guide to Pinterest

A Marketer’s Guide to Pinterest

Posted by on Feb 29, 2012 in Campaign, Social Media | No Comments
Pinterest, the darling digital pin board that’s turned the social media world upside down, is now a top traffic driver for brands. That’s a good sign marketers should get their butts up to speed on the latest pinning tips and tricks. [read more]

Experiential Branding

Experiential Branding

Posted by on Feb 28, 2012 in Campaign | 4 Comments
To raise awareness of Alzheimer’s Disease, the Alzheimer Association and ad agency ACW Grey launched an unusual awareness campaign. A movie theater and audience was selected, and as the movie began and so did this simple, yet effective campaign. [read more]

The New Windows 8 Logo

The New Windows 8 Logo

Posted by on Feb 20, 2012 in Branding, Innovation | 10 Comments
As Microsoft frantically programs and polishes what may be its most important Windows update ever – Windows 8 – it has also revised the operating system’s visual identity. Windows 8 is a bold departure from previous editions, but has the logo kept pace? [read more]

“Push to Add Drama”… Guerrilla Marketing at its Best

“Push to Add Drama”… Guerrilla Marketing at its Best

Posted by on Jan 30, 2012 in Branding, Campaign | 2 Comments
The Turner-owned TNT Network installed a conspicuous red game-show-style button in the square of a small Belgian town next to a sign that read “Push to add drama.” When it was pushed all hell broke loose! [read more]