Nike She Runs. Sydney 4th May 2013

Nike She Runs. Sydney 4th May 2013

Posted by on May 6, 2013 in AMC News, Branding, Campaign | No Comments
“We’re here to start a revolution, and create a running community, by women, for women. Glass ceilings mean nothing to us. We’re about challenging you, making YOU better”. [read more]

Red Bull Australia Teams up with AMC

Red Bull Australia Teams up with AMC

Posted by on Nov 19, 2012 in AMC News, Branding, Campaign | No Comments
Red Bull Australia has teamed up with AMC Creative and is supplying both our creative studio and client branding workshops with Red Bull energy drinks. Now our strategies have wings! [read more]

Fitness First – Wait Watching Campaign

Fitness First – Wait Watching Campaign

Posted by on Apr 30, 2012 in Branding, Campaign | No Comments
No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. [read more]

Nike She Runs The Night. 3 May 2012

Nike She Runs The Night. 3 May 2012

Posted by on Apr 3, 2012 in Campaign, Innovation, Social Media | 2 Comments
More than 3,200 women descended on Centennial Park, Sydney for the 13km race. The event forms part of the Nike Women’s Race Series, taking place in 15 cities around the world and involving more than 50,000 women. [read more]

Brands and ‘Anti’ Social Media Campaigns

Brands and ‘Anti’ Social Media Campaigns

Posted by on Mar 7, 2012 in Campaign, Social Media | No Comments
Many firms see social media as a ‘golden pill’ for their marketing ails. Westpac, Qantas and now Woolworths have all recently been given an online slap in the face, that makes that makes that same pill very hard to swallow. [read more]

A Marketer’s Guide to Pinterest

A Marketer’s Guide to Pinterest

Posted by on Feb 29, 2012 in Campaign, Social Media | No Comments
Pinterest, the darling digital pin board that’s turned the social media world upside down, is now a top traffic driver for brands. That’s a good sign marketers should get their butts up to speed on the latest pinning tips and tricks. [read more]

Experiential Branding

Experiential Branding

Posted by on Feb 28, 2012 in Campaign | 4 Comments
To raise awareness of Alzheimer’s Disease, the Alzheimer Association and ad agency ACW Grey launched an unusual awareness campaign. A movie theater and audience was selected, and as the movie began and so did this simple, yet effective campaign. [read more]

“Push to Add Drama”… Guerrilla Marketing at its Best

“Push to Add Drama”… Guerrilla Marketing at its Best

Posted by on Jan 30, 2012 in Branding, Campaign | 2 Comments
The Turner-owned TNT Network installed a conspicuous red game-show-style button in the square of a small Belgian town next to a sign that read “Push to add drama.” When it was pushed all hell broke loose! [read more]