Firebrand Talent Search Wins Best Brand at REA

Firebrand Talent Search Wins Best Brand at REA

Posted by on Oct 30, 2012 in AMC News, Branding, Innovation | No Comments
Congratulations to our client Firebrand Talent Search for winning Best Brand at the Thomson Reuters, 2012 Recruitment Excellence Awards (REA). [read more]

The Lost Art of Communication

The Lost Art of Communication

Posted by on May 9, 2012 in Branding, Communication | 2 Comments
On a basic level, branding is still about connecting and building relationships, though these days it’s anything but basic. Somewhere along the way, in our rush to connect, we have neglected the art of communication and with it the skill needed to establish lasting relationships. [read more]

Fitness First – Wait Watching Campaign

Fitness First – Wait Watching Campaign

Posted by on Apr 30, 2012 in Branding, Campaign | No Comments
No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First. [read more]

All Eyes On Pinterest – A User Experience

All Eyes On Pinterest – A User Experience

Posted by on Mar 31, 2012 in Branding, Social Media | No Comments
Pinterest doesn’t just look different than other social networks, it’s looked at in a different way, too. The results of a study confirm that users are viewing and interacting with content completely differently. It may even influence the design of your own website. [read more]

The New Windows 8 Logo

The New Windows 8 Logo

Posted by on Feb 20, 2012 in Branding, Innovation | 10 Comments
As Microsoft frantically programs and polishes what may be its most important Windows update ever – Windows 8 – it has also revised the operating system’s visual identity. Windows 8 is a bold departure from previous editions, but has the logo kept pace? [read more]

“Push to Add Drama”… Guerrilla Marketing at its Best

“Push to Add Drama”… Guerrilla Marketing at its Best

Posted by on Jan 30, 2012 in Branding, Campaign | 2 Comments
The Turner-owned TNT Network installed a conspicuous red game-show-style button in the square of a small Belgian town next to a sign that read “Push to add drama.” When it was pushed all hell broke loose! [read more]