AMC Launches New Nike Sydney Website

Posted by on Apr 18, 2012 in AMC News, Digital | No Comments

AMC Creative is proud to launch the new Nike Sydney website. Built as stage 1 of an integrated digital and social media strategy created by AMC, the website has been developed to drive retail sales in Nike’s 4 Sydney based stores.

Whilst the website draws some content from Nike’s global sites and campaigns, it primarily focuses on the current Nike collection, specific in-store promotions and retail loyalty programs. Developed in a ‘magazine’ style, dynamic site content is delivered in article format, with easy social media share functionality.

Users are encouraged to further their brand experience through both subscription to Nike Sydney News and via social media, initially Facebook and Twitter. It is envisaged that store promotions and campaigns will be broadcast to a pro-active user base via both these channels.

For a full project breakdown please view our Nike Sydney Project Portfolio or go directly to the website at:


To ensure you get the full picture subscribe to AMC Creative News, like our Facebook page, follow us on Twitter and connect to our team on LinkedIn.