Fitness First – Wait Watching Campaign

Posted by on Apr 30, 2012 in Branding, Campaign | No Comments

No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First.

Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights – quite literally – when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever and likely to increase membership numbers at the local Fitness First. The brainchild of Netherlands’ agency N=5, the initiative takes the concept of Guerrilla Marketing to a whole new level.

AMC Creative // Fitness First - Wait Watchers

By Lisa Evans (originally published on The Cool Hunter)

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