All Eyes On Pinterest – A User Experience

Posted by on Mar 31, 2012 in Branding, Social Media | No Comments

AMC Creative // Eyes on PinterestMost website designers focus on how the user interacts with your website, in terms of usability, functionality and access to content. But how the user physically looks at your website is something rarely explored. A recent study of Pinterest users has highlighted some potential game changing results.

Sara Kessler in her recent Mashable article highlights a study by EyeTrackShop, that used the webcams of 600 participants to track their eye movements as they scanned brand pages on Pinterest.

As well as shift in the traditional way the eye scans the page and a host of Pinterest specific results, the survey also notes the fundamental importance of content location and faces to attract attention. Read the full Mashable Article and let us know what you think.

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