Ensuring Your Brand is Fresh & Relevant
BrandWash is our way of refreshing your current brand, ensuring it remains relevant and competitive. It identifies the issues as well as opportunities and creates a vision for the future. Developed in either a client/team workshop environment or as a consultation service, BrandWash is an integral part of AMC Creative’s brand strategy development process. In both formats, a BrandWash is made up of three distinct phases:
1. Brand Brief
AMC Creative supplies the client with custom briefing documentation. Completed by all relevant stakeholders, the documentation is then assessed, collated and presented back to the client for approval. This phase enables us to fully understand your brand’s history, purpose, market position and unique aspirations.
2. Brand Audit
A brand audit helps determine how effective your branding activities have been to date. More importantly, a well executed audit will highlight what your brand must now achieve in order to succeed. By focusing on fact rather than assumption, a brand audit can help eliminate that all-too-common disconnect between how a company assumes their brand is perceived and how it is actually thought of by their clients, stakeholders and the industry in general.
3. Brand Strategy
All information to date is then used as a foundation resource in the creation of an integrated and focused branding strategy.
A Perfect Marriage
The BrandWash process enables us to marry definitive research with inspiration and creativity in order to deliver a vision for your brand’s future. For more information on how a BrandWash can help refresh your brand please Contact AMC Creative.