AMC Launches AgCAP Agricultural Investment Brand

Posted by on Oct 27, 2014 in Branding, Digital, Strategy, Workshops | No Comments

Last month saw the launch of the AgCAP brand.

Originally named Australian Farms Fund Management (AFFM), the company was founded in 2007 to manage land based agriculture investments on behalf of Australian institutional investors. AgCAP currently manages approximately A$500m in agricultural assets around Australia via two unlisted vehicles; The Sustainable Agriculture Fund (SAF) and Cubbie Group.

Brand Strategy

AMC was initially approached by AFFM to develop a brand strategy, one that could accommodate the parent company and it’s agricultural assets and management services. We started the project by hosting branding workshops with the client and its institutional investors. These workshops were designed to get all stakeholders involved in the process. Our focus was on developing a strong, readily identifiable and cohesive brand and structure, one that could draw brand equity from its main investment vehicle SAF.

AgCAP - Sustainable Investment in Australian Agriculture

Following on from the approval of our presented strategy AMC then embarked on name and tagline generation, visual identity creation, branding and the development of all corporate and communications collateral.

Digital Strategy

AMC also hosted a digital strategy workshop with the stakeholders. The aim of the workshop was to focus on content strategy, user experience and technology requirements. The information gathered during the workshop was used in the development of a concise digital strategy. This covered website content, functionality, and both admin and user experience. We also integrated digital communications, including blog, industry resources, EDM and social media.

Following on from the strategy, AMC then produced all digital applications. This included a WordPress based website (featuring Responsive Design), EDM (Electronic Direct Mail) and setup/branding of selected social media.

AgCAP - Sustainable Investment in Australian Agriculture

View the project: AgCAP Portfolio

View the AgCAP website: