A Marketer’s Guide to Pinterest

A Marketer’s Guide to Pinterest

Posted by on Feb 29, 2012 in Campaign, Social Media | No Comments
Pinterest, the darling digital pin board that’s turned the social media world upside down, is now a top traffic driver for brands. That’s a good sign marketers should get their butts up to speed on the latest pinning tips and tricks. [read more]

Experiential Branding

Experiential Branding

Posted by on Feb 28, 2012 in Campaign | 4 Comments
To raise awareness of Alzheimer’s Disease, the Alzheimer Association and ad agency ACW Grey launched an unusual awareness campaign. A movie theater and audience was selected, and as the movie began and so did this simple, yet effective campaign. [read more]

The New Windows 8 Logo

The New Windows 8 Logo

Posted by on Feb 20, 2012 in Branding, Innovation | 10 Comments
As Microsoft frantically programs and polishes what may be its most important Windows update ever – Windows 8 – it has also revised the operating system’s visual identity. Windows 8 is a bold departure from previous editions, but has the logo kept pace? [read more]