AMC CREATIVE
Based in Sydney, our agency services range from brand audit and strategy development, through to identity creation, branding, graphic design, web development and digital/social media campaigns ... read more
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AMC NEWS
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In Relationships Experience Counts
On a basic level, branding is still about connecting and building relationships, though these days it’s anything but basic. Instead we find ourselves using long words, complicated processes and even more complicated technology.
[read more]Fitness First – Wait Watching Campaign
No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First.
[read more]“Push to Add Drama”… Guerrilla Marketing at its Best
The Turner-owned TNT Network installed a conspicuous red game-show-style button in the square of a small Belgian town next to a sign that read “Push to add drama.” When it was pushed all hell broke loose!
[read more]Nike She Runs The Night. May 2012
Nike has set out to empower female runners with a female only night race in Sydney’s Centennial Park. The She Runs The Night race is being supported by a campaign that includes online films, print ads and outdoor posters.
[read more]AMC Launches New Nike Sydney Website
AMC is proud to launch the new Nike Sydney website. Built as stage 1 of an integrated digital and social media strategy created by AMC, the website has been developed to drive retail sales in Nike’s 4 Sydney based stores.
[read more]Brands and ‘Anti’ Social Media Campaigns
Many firms see social media as a marketing ‘cyber utopia’. Westpac, Qantas and now Woolworths have all recently been given an online slap in the face, that makes that utopia seem fraught with danger.
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